Developing minds, shaping perspectives

7 Aug

Case Study: Indonesia’s City Branding

One of the most successful city branding in the world is carried out by the city of New York with the slogan “I Love NY” which was used since 1970. They decided to promote tourism to help offset a recession, and asked the Ad Agency Wells, Rich and Greene, and graphic artist Milton Glaser to […]

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1 Aug

An Introduction to City Branding

Have you ever seen I NY t-shirt or its merchandise? Or, if you are Indonesian, have you seen a sticker of Enjoy Jakarta? Well, if you do, then what you saw is actually a part of a city branding.   City branding is a part of marketing technique to create and promote the unique identity of […]

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22 Jul

Green Branding : Pros & Cons

Over the past 50 years, the average global temperature has increased at the fastest rate in modern history. Global warming occurs when carbon dioxide (CO2) and other air pollutants and greenhouse gases stumbled in the atmosphere and absorb sunlight, solar radiation and bounced back to the earth’s surface. This radiation normally should escape into vast […]

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