BLOGS & THOUGHTS

Developing minds, shaping perspectives

12 Oct

Infographics: Influencer Marketing


In building brand awareness, sometimes we need what so called influencers. Since people decide to buy after got influenced from someone they trust. Influencers are already build their own base of fans, so it is easier to search that aligned with your brand to reach potential consumers, they can improve your SEO and reach wider […]

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24 Sep

A Brief Explanation


Feminism is trending and became mainstream issue. In definition, feminism is the advocacy of women’s rights on the basis of the equality of the sexes. It includes women’s liberation, feminist movements, and emancipation. Some artist and activist start their own campaign regarding these issues. That’s the common definition, but what feminism in branding/marketing scope?   […]

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20 Sep

Corporate Social Responsibility (CSR) and Authenticity on Branding


Corporate Social Responsibility (CSR) is defined as a company’s commitment to manage their business processes and the societal, environmental and economic effects of its operations. CSR is generally understood as the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders […]

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