BLOGS & THOUGHTS

Developing minds, shaping perspectives

16 May

Branding Disruption Competition


Technology has opened all our eyes to a ever-changing lifestyles and trend. Our technology facilitated interconnected-ness and naturally promotes more fluid self-definition. Branding creates a specific way for people to know that we sell donuts while another company sells electronics. Branding also inspire people to create a pattern and picking road we should take to […]

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14 May

Shifting Brand with Verbification


People tend to use the phrase ‘just Google it’ in case anyone stuck to find something or to translate a language they didn’t understand and say ‘let’s Skype’ while referring to do some video calls. As an Indonesian, you probably tend to say ‘drink Aqua’ at ease other than saying ‘drink mineral water’ when thirsty. […]

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10 May

Human-Centered Design and Why It Matters


Human-centered design is a design and management framework that help develops solutions to problems by involving the human perspective in all steps. Human involvement essentially takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing to the solution itself. A human-centered approach generating the creation of products that involve deeply with an […]

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