Co-branding is a form of partnership, where two companies or brands share their brand names, logos, etc., on one project, one product, or one piece of software. Co-branding presents one offer, using the combined resources and marketing power of two (or more) brands to sell it. Co-branding can also be the unification of several products […]
Nostalgia Marketing
With the world seemingly moving at a breakneck speed, immersing yourself in nostalgic paraphernalia is just like wrapping yourself in a warm cozy blanket of comfort— the “gold ol’ days”, reminding you of simpler, happier times. Nostalgia marketing works by capturing your customer’s attention by tapping into fond memories and familiar trends from the past. […]
Customer Co-creation is about developing new ideas, services and products directly with your customers which allows you to seek what consumers wants. Co-create process bring along third-party individuals as advisers including consumers, vendors, designers, suppliers, marketers, retailers and assorted experts in your field. Co-Create make all consumers feel like they’re being listened to and taken […]