Developing minds, shaping perspectives

14 May

Shifting Brand with Verbification

People tend to use the phrase ‘just Google it’ in case anyone stuck to find something or to translate a language they didn’t understand and say ‘let’s Skype’ while referring to do some video calls. As an Indonesian, you probably tend to say ‘drink Aqua’ at ease other than saying ‘drink mineral water’ when thirsty. […]

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10 May

Human-Centered Design and Why It Matters

Human-centered design is a design and management framework that help develops solutions to problems by involving the human perspective in all steps. Human involvement essentially takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing to the solution itself. A human-centered approach generating the creation of products that involve deeply with an […]

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7 May

Enhancing Brand Image With Mascot

A picture is worth a thousand words – these old phrases clearly explain how people still get more attracted with visual images such as pictures and photos faster than thousand words. Image is recognized and understood more quickly and able to being informative and satisfy viewers. Creating mascots is often a part of general design […]

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