BLOGS & THOUGHTS

Developing minds, shaping perspectives

10 May

Human-Centered Design and Why It Matters


Human-centered design is a design and management framework that help develops solutions to problems by involving the human perspective in all steps. Human involvement essentially takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing to the solution itself. A human-centered approach generating the creation of products that involve deeply with an […]

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7 May

Enhancing Brand Image With Mascot


A picture is worth a thousand words – these old phrases clearly explain how people still get more attracted with visual images such as pictures and photos faster than thousand words. Image is recognized and understood more quickly and able to being informative and satisfy viewers. Creating mascots is often a part of general design […]

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30 Apr

Experience Your Brand From Your Customers


Customer experience has been acknowledged as an important factor affecting positive customer behaviors such as loyalty and recommendation. Especially in the age of digital communication, it’s crucial to have a foundation for viewing your business from the customer’s perspective, in order to develop effective and modern communication strategies. It is important to remember that each […]

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