8 Products that Disrupted the World

Every great products is like a great story.

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19 Jun

8 Products that Disrupted the World

The disrupt eight series is not ever (yet). In this episode, we back into the era when these product are alive and being the disruptor in their market. Some of them are considered as the pinpoint of the technology journey nowadays or died as a memorable hero. Take a look to our listed product and give a feedback on any product that we should listed. 
  1. Pokemon GO

Pokemon Go is a mobile game developed by Niantic for iOS and Android mobile devices. The game uses the mobile device’s GPS to locate the whereabouts of the player and the Pokemon. Using augmented reality, the Pokemon appear as if they are in the real world.

The release of game created a huge wave. Within the first week of the release, Pokemon GO was downloaded more than 10 million times.

The success was likely caused by the unique concept of the game. It has been a long awaited dream came true for Pokemon fans. The gameplay is rather simple and easy to pickup as well, making in enjoyable for casual and non-Pokemon fans. Not to mention the controversies such as accidents and nuisances caused by the players, which helped the game get recognized by people who were unaware.

  1. Tamagotchi

Pokemon GO would not have existed without this game. Tamagotchi was ancestor of management/simulation games.

Tamagotchi is a handheld virtual pet developed by Akihiro Yokoi of Bandai. One handheld hardware acts as an individual pet, which you can feed, wash and play games with. It even accurate emulates traits of a living being, such as sickness and death. Yes, Tamagotchi can die either from neglect or old age.

We believe the gameplay was revolutionary because of the emotional attachment given to its user. Tamagotchi creates the feeling of sympathy towards the game, making its users feel like they have responsibility towards the pet. Which influences many games like Pokemon GO, Sims, Pou and other simulation/clicker genre.

  1. iPhone

Back in 2007, mobile industries were fighting to create the most advanced and sophisticated product. Windows Mobile, RIM Blackberry, Palm and Nokia were competing to dominate the market. At the time, Blackberry was the victor as they offered smartphones with the abilities for phone call, messaging, emails, contact, calendars and other apps. Smartphones at this time went with a physical keyboard.

However, Apple came in and disrupted the competition. As Steve Jobs said in the announcement of the first iPhone, it’s “An iPod, a phone and an Internet communicator”. He implied that these devices are now inside one single device, which is the iPhone. iPhone came with literally all of the features its competitors have, plus additional quirks such as iPod (music player), Safari browser, virtual keyboard, multi-touch and accelerometer.

It lacked several features though, such as the ability to copy and paste, Flash support, and even a 3G connection. The big player of this game was actually the iPhone 3G though, but the original iPhone paved the way for it.

  1. BBM

BlackBerry Messenger or often called BBM is an instant messaging system developed by RIM in 2005.

The idea of this social app was unique at the time this app was released. The messages sent via BBM are sent over the Internet and it used the PIN system to add contacts. In order to add a contact to chat with, the user must input the PIN of the other user.  BlackBerry Messenger users are able to create and join groups and BBM Channels, video call, share photos and videos, share location, send stickers and emojis, and many others.

BBM was extremely popular in Indonesia by the fact that many Internet providers allows messaging without using phone credit or balance (pulsa). Communication was exclusive to BlackBerry devices, until in 2013 BBM was able to be installed in iOS and Android devices. Unfortunately, BBM was discontinued in May 31, 2019. This one is memorable because we thought that this is the rise point of instant messaging applicable nowadays.

  1. Raspberry Pi

Raspberry Pi is a small computer which was initially designed as an affordable learning platform for computer programming, mainly Python and Scratch. However, due to its capabilities and power, it became extremely popular for computing enthusiasts as well. With its small size and low cost, it is able to run like a normal computer. A Raspberry Pi can be connected to a monitor or TV, as well as a keyboard and mouse. Users can also connect it to other peripherals to create their own wild creations.

Despite its size and price, Raspberry Pi is capable of handling large projects, from building retro game emulator, motion capture security system, smart TV, website with HTML/ CSS, and even an autonomous car!

Raspberry Pi was a groundbreaking invention for computer science, as it made programming more accessible and more advanced at the same time. 

  1. Bluetooth

Bluetooth is a wireless data exchanging technology. Bluetooth was initiated by Nils Rydbeck, CTO of Ericsson, in 1989. Bluetooth’s name was based on a Danish king called Harald Blatand, a Danish king who successfully united several tribes who were initially in quarrel, including Norway and Sweden. He was called Bluetooth by the British because of his dark colored teeth.

Bluetooth is one of the oldest and one of the most commonly used wireless technologies. In the early days of mobile technology, Bluetooth was the ultimate platform for file transferring. Despite being severely unreliable for data exchange, due to its short range, random disconnect and excessive battery consumption, many people still rely on Bluetooth for different uses. Bluetooth is commonly used to connect wireless peripherals, such as wireless mouse, gaming controller and headphones.


  1. Lego

Lego is arguably the most known toy to ever exist. These colorful bricks allow anyone of all ages to build anything that comes to their minds, at ease. Replicate a famous landmark? Yes, you can. Replicate a full-sized Bugatti Chiron? Sure. Building a literal full-size house? Absolutely! There is quite possibly nothing that you cannot create using Lego.

Lego was invented by a Danish carpenter, Ole Kirk Christiansen. Lego initially produced ironing boards and ladders, until in 1934 they started to produce wooden toys. As the time they were selling wooden toys, they started making plastic toys, which included the interlocking bricks. These bricks were then called LEGO bricks.

In our opinion, the reason LEGO bricks became the most lovable toy is their versatility. Lego Bricks can be used for multi purposes, from creativity tool, learning platform, home decor, and many others. Because of that, Lego have made countless enthusiastic fans and customers, who are willing to put their time and effort to build structures using Lego Bricks. Thus, making Lego the most powerful brand in 2015, surpassing Ferrari. 

  1. Android

While iPhone was the most disruptive product in a form of a smartphone, Android became the most disruptive mobile operating system. After the launching of iPhone and iOS in 2007, Apple’s iOS is arguably the world’s first smartphone operating system. In 2008 however, Android was first released on the T-Mobile G1. Android 1.0, the first version of Android, boasted its Google Play Store and home screen widget, which were something iOS did not have at the time.

Android rapidly became the most popular operating system, caused by the outstanding availability. Android was available in almost every smartphone brand. Android’s Google Play Store also gave access for developers to put their apps to said store for free. Complemented by the fact that Android is partially open-source, this made developers to put their time to develop and sell Android apps and populate the Play Store.

We believe that the main reasons why Android became the most successful mobile operating system are the fact that Android is also the most accessible mobile OS. Android catered to majority of people who would like to own a high-end, high performance smartphone without sacrificing too much cost.