Step Up your Branding Game with Social Media

A decade ago, spreading the news of a good branding sticks on the talks. The good and bad lies on people’s experience and how the others shape the rumor into their own perception towards the brand.

Social media makes a brand building an exciting challenge. The free method of using social media as a part of branding is a common use by a small business and companies to build their own name in the competition. Chasing virality is good while it also bring an elusive pursuit that also too consuming.

A brand need to prioritize themselves in the advertising to build a noise and to fully conquer the attention in a new interactive social media world. But also, a brand need an unique way to educating audiences the value of their product instead of just chasing the ‘viral badge’.
A couple years ago, United Airlines didn’t take seriously on operating social media which results in untouched comments from their customer and impacted massively on their reputation. Nowadays, social media is a key, a bitter truth, it can be horror in the same time. So how a brand align themselves into a competition with an equal payoff? Here’s the key points

1. Choose the best platform
   A brand need to align themselves into some categories. To reach business professionals, Linkedin is the best potential to use. Instagram and Twitter is more into younger audiences while Facebook and YouTube is more applicable to every age. The next step is to integrate all social media and put strategy in it for an optimal outcome. Most business need a mix of offline and online marketing, promotions and community involvements. Slowly but sure, this will bring a recognition to your brand.
2. Create an unique way
   The primary goal on creating an unique way is to reach maximal reach of targeted audiences without throwing off the value we already have. By the rise of feminism and body positivity, Dove campaigns focus on women body differences and praise them equally. This campaign break the stereotyping on how women appearance on media. BMW take a chance by creating short films exclusively for the internet. The corporations hired top film directors such as Michael Bay, Spike Jonze, Wes Anderson even David Lynch to direct. The corporations believe, by bringing the Hollywood-level creativity will gather a lot more audiences. Coca-Cola has also defined their way by establishing ‘Coca-Cola Journey’ a digital magazine which covers pop-culture topic. The company emphasizing on compelling content excellence rather than just being creative. This unique way definitely make a higher standard on producting a good advertisement and create a brand.

A quote by Tara-Nicholle Nelson

Building a brand in social media is a long way. It definitely needs a careful plan and a effective strategy to reach an optimal outcome. Kreatiklan create highly polished brand identitiy based on what your company wants through a conscientious research. Kreatiklan’s experts will make sure your company stand out!

Consider yourself to get a right brand strategy by contacting us desita@kreatiklan.com or simply hit (+62) 87-780-561-569