Developing minds, shaping perspectives

3 Feb

Your business plan is the roadmap for your company.  A detailed road map that explains what the company’s goals are and how it will achieve them, where you are, how you got there, and how you plan to proceed. A business also needs a huge amount of money to start, to operate, to survive, and […]

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23 Dec

What We Can Learn From Indomie

Indonesia’s well established instant noodle, Indomie,  is beloved by millions of people around the world, from students in Europe to prisoners in Australia. As in Nigeria, where Mi Goreng has become an inexorable part of the culinary and cultural Zeitgeist. Sold in more than 100 countries, Indomie consistently tops the rankings of the world’s best […]

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7 Oct

Aspirational to Inspirational

Why should brands shift from being aspirational to inspirational?   Digital platforms have penetrated our lives far faster than anything.The Internet has successfully  turned our existence upside down. It has revolutionized the way we communicate, to the extent that it is now our preferred medium of everyday communication. We use the Internet in almost every […]

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