Successful Brands and Their Colors
Color is super powerful as human brain retrieved it to create some sensation.
Successful Brands and Their Colors
Color is no doubt the most powerful aspect from a branding, as it directly affects our emotions and how we perceive a brand. However, despite the negative effects some colors generate towards specific types of brands, these brands managed to be successful anyways. Here are 8 of the most successful brands with their colors according to us with their exceptional stories behind,
Snapchat → Being a social media/tech company that promotes confidence through photos/videos, choosing Yellow— a color of cowardice, may be a bold move. But Snapchat is actually targeting the cheerful and carefree youth. While other social media employ either red and blue color, Evan Spiegel, the CEO of Snapchat chose yellow to differentiate his social media based company.
National Geographic → National Geographic or soc called, NatGeo define their brand about adventures and gathering knowledge from every part of the world, something that would not fit with the color yellow. However, National Geographic picked this color and use it anyways. Other than yellow being the color of intellect, it helped NatGeo to stand out among other brands.
Xbox → The designer was seen with the fanciest marker and people start wanting it, except green. The designer, Horace, got the Xbox logo task, and then left with the only marker left, which is green. The logo was designed in green and stayed till now. It is somehow aligned with aliens and extraterrestrial substance.
T-Mobile → Pink is the color of womanhood, romance and kids and that’s why these color but, pink once became the boys color and regarded as a stronger color than blue. Pink became a female color because of a “marketing ploy”. T-Mobile didn’t afraid to use the shade pink, T-mobile remove yearly phone contract, use competitive marketing, in a fun way then Verizon start following their intention because it also shows confidence, fun and vibrant. Now, the color magenta owned officially by T-Mobile.
Hermes → Orange is considered to exude extroversion and confidence, which Hermes has every right to as the world’s second most valuable luxury brand. The brand reportedly chose the color orange out of necessity: It was the color of the only paperboard available to the company during the Second World War.
GSK → Any other pharmacies using blue for trust, cleanliness, and health. GSK chose the orange because it can evoke feelings of happiness and confidence which has always been a part of the company. Health is happy feeling and needs confidence to be healthy.
Louboutin → The brand shoes are remarkable using a red color on it sole. Louboutin’s signature red soles came about by accident. While working on a prototype, he felt it was missing something. That’s when he noticed an assistant painting her nails red and decided to coat the black sole of the shoes red as well. Now the brand is not only pictured in black and white color but also in red color.
Oreo → More company use blue because it is the most popular favorite color of both genders. This means will approach a great quality in their company image. But it doesn’t suitable with food industry. Blue considered a color that makes people lost appetite. Oreo chose blue because it’s gonna be stand out from others, and it works. M&M also has the blue color on their candy and its wild.
With enough perseverance and hard work, these brands made it to the top against all odds. Also, the meaning of colors may be different depending on its viewer’s perspective.However, we do recommend you to carefully choose the right color for your brand. Building a brand is of course about taking risks and all, but why should you disregard the effects of colors and take chances on unnecessary risks?
