BLOGS & THOUGHTS
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8 Most Disruptive Brands
- Kulina
Kulina is a site to manage lunch and dinner based in Jakarta. Kulina offers different menu every day and is designed by experienced chef. Kulina promised a meal full with balanced nutrition which also has many variations of processed vegetables and main dishes including chicken, fish, seafood to beef. To avoid boredness, Kulina also arrange a premium menu once every week, with flat prices starting at Rp. 17,500 including shipping costs. Why is it Disruptive?
As online transportation emerges rapidly in Jakarta, Kulina offers a worry free solution for busy people in Jakarta who sometimes being lazy to order food with competitive price and various menu. Kulina stand as middlemen who integrates catering owner and professional nutritionist and put them together in benefit.
- Beyond Meat
As vegetarian trend is risen these past year, Beyond Meat offers a vegetarian burger and focused on getting protein out of plants into a form that will be indistinguishable from meat. To its Founder, a plant-based “meat” is the key to better feeding the world’s population and dramatically reducing greenhouse gas emissions, a large percentage of which are attributed to livestock.
Why is it Disruptive?
Beyond Meat already makes substitutes for ground beef and chicken fingers sold in 11,000 stores, including Target, Safeway, and Kroger. But last summer, it introduced its Beyond Burger–the company’s plant-based answer to hamburgers–to rave reviews. The Beyond Burger is in about 675 Whole Foods and Safeway locations, and 30 locations of a fast-food restaurant.
- Tesla
Tesla, Inc. is an American automotive and energy company based in Palo Alto, California. The company specializes in electric car manufacturing and, through its SolarCity subsidiary, solar panel manufacturing.
Why is it Disruptive?
Elon Musk did a good image to a automotive company that takes it to the next-level technology which also concern to its sustainability. Not only is Tesla perhaps the most impeccable electric car manufacturer in the world, but they’re also pushing the boundaries of what vehicles can do and send it to the moon. As a controversy goes, Tesla still make a disruption by releasing open-source patents, which means they’re open for everyone to work with. It is also disruptive because Tesla has made a breakthrough from the other companies rules that prefer to keep their engineering under secretion.
- Airbnb
Airbnb has headquarter in San Francisco, operates a global online marketplace and hospitality service accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily homestay and expanding tourism experiences
Why is it Disruptive?
Traveling has always be a popular activity in technology era. Airbnb make a disruption by revitalizing tourism which also can affects employment and growth in local area. Airbnb uses a whole new business model of lending homes and renting homes to the customer. This moderl changes the way of how people utilize their resources and finding the accommodation in easy way and competitive price. To avoid anything bothering to both host and tenants, Airbnb courage both customer to check their social media and know each other better.
- Duolingo
Duolingo is a platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. Duolingo has cute mascot an Owl named Duo. With their gamification method, Duolingo develop more languages offers to the learner.
Why is it Disruptive?
Learning a new language traditionally is relying much on audio tapes, books or dictionaries and private tutor. However, Duolingo made revolution to this boring process. The free language learning is intended to make the learning process is like playing game. Duolingo also has almost 30 languages in offer and added more in the future. There is now even a version for schools which enables teachers to track progress of the students. This disruption stands on old phrases that language is barrier but communication is also a key. These apps changes people how to learn language in easy, fun and reliable way.
- Ruang Guru
Ruang Guru is Indonesian platform that also help students to take learning process in easy and fun way. Ruang Guru committed to make an improve in education quality in Indonesia with collaborative partner to the local governments.
Why is it Disruptive?
Like the Duolingo platform, Ruang Guru intended to make a learning process is fun and efficient. Their collaboration with local teachers aims to creating jobs and additional income for teachers in Indonesia. Ruangguru also believes that technology can help students, teachers, and parents to carry out their activities more effectively and efficiently. Ruang Guru are determined to continue to develop other services and collaborate with various parties to achieve their initial goals.
- Headspace
Headspace is an English-American online healthcare company, specializing in meditation. It was incorporated in May 2010 in London, England by Andy Puddicombe and Richard Pierson. Headspace recognises the importance of mental health, while also acknowledging the busy lifestyles of today. Through the website and app, users are able to access guided meditation sessions and mindfulness training.
Why is it Disruptive?
Headspace over an online meditation for people who never take it before. Headspace is also raise people’s awareness on mental health that shifts the world today. With busy schedule, Headspace user can take up to 5 minutes to take a breath and calm their head. Headspace aim to its user to have a healthier live, happier, more well-rested life in just a few minutes a day with their app. Headspace is now used in over 190 countries, with the books translated into 12 different languages.
- Uber
Uber Technologies Inc. is an American multinational transportation network company offering services that include peer-to-peer ride sharing, ride service hailing, food delivery, and a bicycle-sharing system. The company is based in San Francisco and has operations in 785 metropolitan areas worldwide.
Why is it Disruptive?
Uber is known to be the pioneer in transportation sharing platform that connect driver and passengers. Acknowledging the emerges of technology, Uber offers a services that not only put benefit on its customer and changes the way traditional cabs hailing mode. Uber has appealed to the rise of the gig economy, allowing people to choose whether to become a driver or a passenger based on their individual needs with competitive prices with the traditional one. In Indonesia itself, Go-Jek and Grab has also being a disruptive brand that has the same scheme like Uber. This transportation company, turns a brand by collaborate with many partner since its launch.
