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24 May

8 Ways To Be A ‘Distruptor’

Written by Kreatiklan Tagged as Business and Brands
If you are following our page, you are probably in the stage where you familiar about disruption, and disruptive brand by now. But how to start your journey being a ‘disruptor’? In this article, our team listed how to be a good ‘disruptor’ and succeded in disrupting your industry. This list are flexible and can be shorter or even longer depends on what you like. But, this is the essential as a preparations before going to the number 8, read along!
 
  1. Know the value
    Creating something radically new from scratch is good but first we need to define our own disruption and recognizing our own value and what industry we lived in. This also useful to take a look back at what value we adopt to our company to continue. Knowing yourself is important to acknowledge where you stand and what you pursue.

  2. Know the customer. 
    This second step is like a 1B section rather than stand alone in its own number. Knowing the customer is very important to aligned with what they believe and follow. It is like following the masses, because experience from your customer’s view is important. You can use this step to explore new trend, being in the current weather and choices to generate more ideas.

  3. Gather the resources.
    As a team you need to have everyone is 100% in. This also useful to have a small group talk and do brainstorming to generate every innovation. We also need to focus on whats positive income and benefit ahead.
     
  4. Create a strategic plan, and be creative. 
    Invent a way to making disruption not only just an abstract idea but with carefully planning because we actually need to break the existing mold. The most important factor when making major changes, is the business behind you. When you explore new opportunities it’s wise to take care the prospects for enhancement or reinvention that may already exist and areas of your business that you could fix.

  5. Understand the obstacle ahead. 
    After recognizing the value and create the plan, you also need to know the limit and what you are you facing. With this humble approach, you not only know what are you capable of, but also knowing the weakness and trying to deduce it by joining the cult of disruption. The complex your industry is, the more opportunities you have to disrupt it with simplifying a product, you can gain immediate market advantage.

  6. Technology is inevitable. 
    We actually can’t resist the use of technology nowadays then we should embrace technology as a tool to create new ideas and use it to collect data. The data will be useful later to define what disruptive behavior should do in next years. Many companies use technology to expand their ideas and make something amazing that everlasting.

  7. Think like an outsider
    Being analytical, theory and data minded is good. It sounds cool but sometimes the fresh idea comes from a mind that actually never involve themselves in the industry. Despite being all stressful by yourself, take a time to relax and ask other to inject the idea. Create a brainstorming session with the team is good and don’t forget to always explore.

  8. Implement your ideas, sit back and relax.
    Take a look of what you have create to the world and see it changes.
 
Now, you wonder if being disruptor is good for your business. So, we also show you the case of some industry which disrupted by modern world and get back to their mission. As you may know, New York Times known for its big media empire miraculously use the opportunities after being disrupted by online news. Now, the digital platform has close to 2.5 million digital-only subscribers and continuously adding features and services via online. The company’s AI-powered chat-box enabled users to access up-to-the-minute polling data and analysis during the 2016 election. New York Times has targets for international growth and is striving to double its digital revenue to $800 million by 2020. 
 
Wikipedia somehow listed as a disruptor when launched in 2001. It never predicted to be able to overthrow Encyclopedia Britannica a hard cover book that contains a lot of words with expensive price. Wikipedia need more than 11 years to clearly make people recognize themselves as disruptor. Disruptors don’t change the market after a month of being publicly available, it surely takes years, and sometimes decades, to be considered.
 
Fear is excluded from disruption trend, refusing digital disruption and the changes will stop us to create new, exciting and positive opportunities for all industries. The age will be a boost to those who willing to adapt and be responsive. Business efficiency will gave positive impact and offer better lines of communication in real time and even open up new market segments. However, you can guard yourself against future industry disruptors and come up with more competitive innovations to keep your business thriving with us. As branding agency, Kreatiklan will be one click to be your ‘disrupt’ partner. 
 
And don’t forget to stay tune on our series Disrupt8 in every social media platform to enrich your knowledge in disruptive brand and will expose cases on the next post!