Enhancing Brand Image with Mascot

Increase brand awareness by utilizing a brand character

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7 May

Enhancing Brand Image With Mascot

Written by Kreatiklan Tagged as Business and Brands
A picture is worth a thousand words – these old phrases clearly explain how people still get more attracted with visual images such as pictures and photos faster than thousand words. Image is recognized and understood more quickly and able to being informative and satisfy viewers.

Creating mascots is often a part of general design concept and content strategy. Mascots can boost positive user experience, enhance brand image and brand awareness. A brand mascot can be an animal, a person or an object, in any shape, form and color that reflects your company’s value. 

Here’s why designing mascot is important : 

  1. Be meaningful and recognizable
    In modern graphic design, illustration is an image which creates a visual message. The human brain easily associates things with visuals and characters. Mascots bring visual, verbal and auditory element to your brand, which further helps to increase brand awareness. As a mascot content is presenting your product and services, a well thought analysis and research will make it recognizable within seconds. The easier people remember the form the easier they get to memorize your product and service. Who doesn’t like Chester Cheetah from Cheetoz?

    Chester Cheetah

  2. Always straightforward and also attractive at a glance
    As your brand mascot will be online as well as on various magazines etc, the face needs to look its best. When picking these aspects we should mostly focus on our missions, beliefs, attributions and purposes, combined with the elements our target audience would be looking for in a brand mascot, from our organizations. For example, Ronald McDonald is a character that looks like he gets along with kids. That’s why, an initiative of combining hamburgers and a colorful clown is merely to attract more children. It worked, because it resonated well with the right audience.

Ronald McDonald

  1. Enhanced communications and user’s emotion
    Mascot should become a good connector between the user and the product. They are so effective in securing people heart’s and emotions. Journal of Marketing Management in 2013 said, “Brand mascots reflect a deeply rooted human tendency to understand the world through anthropomorphic objects.” Mascot become a good way to avoid using too much copy on the screen and save space for other important elements to explain more data on the page.
Having a mascot serves many of the purposes and advantages. The fact that a familiar element returns on a website makes people feel like they are already familiar with the product or service. Boosting a brand recognition and building brand awareness is important, but do not rush! Seek advice from professional branding agency before jumping in to creating one for your brand. Take time to analyze your budget, expenses and the pros and cons that come along.

If you think creating a mascot by yourself is difficult, why don’t you get a polished mascot by an experts? As a branding agency, Kreatiklan’s team will help you get what your company wants through a conscientious research. 

Consider yourself to get a right mascot by contacting us info@kreatiklan.com or simply hit (+62) 87-780-561-569