Human-Centered Design and Why It Matters
Solve business problems using design and empathy towards your customers
Back to Blog Page
10 May
Human-Centered Design and Why It Matters
Written by Kreatiklan
Tagged as
Business and Brands
Human-centered design is a design and management framework that help develops solutions to problems by involving the human perspective in all steps. Human involvement essentially takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing to the solution itself. A human-centered approach generating the creation of products that involve deeply with an audience which ultimately driving engagement and growth.
Human-centered design is different from the other way of problem solving because it has obsessive focus on understanding the perspective of the person who experiences a problem, their needs, and the solution is matched with their needs in effective way or not. People who experienced a problem are the most crucial in the design process and should become a part of the design team itself. A good designer should make a consensus with the clients to find the best solution in a designed product.
Human-centered design got the power from the first and second industrial revolutions. Those era, brought the rapid growth of manufacturing to meet the need of mass-produced products more express and designed solely for human use. Modern industrial design was ignited after the second world war. Consumer culture has risen and fueled by the need for everyday product designs that provided conveniences and worked well for people. At this time, applying a human-centered design process ‘inverts’ the typical industrial age approach.
Why does applying human-centered design matter?
The design process has potentially having an impact on a company’s name, it also can be a time where better products is produced to solve real-world problems. If a teams creating products without considering the people who are actually going to use them will face a failure. This is where a stakeholder interview should be held to ask the right questions. The user research phase is a vital component of the human-centered design process. It is where carefully formulated questions reveal themselves as a way to approach a design problem even before the team start ‘developing’. Applying human-centered design is mandatory in order to gain trust quickly and ensure their loyalty to build brand awareness. Human-centered design is about solving problems, not implementing solutions which also about outcome, changes in customer behavior as the indicators of success and value. Human-centered design process is like sending out the messages in the right place, at the right time, in the right way, while providing optimal user experiences through interaction, and benefits.
“Human-centered design starts from a place of not knowing what the solution to a given design challenge might be. Only by listening, thinking, building, and refining our way to an answer do we get something that will work for the people we’re trying to serve. Failure is an inherent part of the process because we’ll just never get it right on our first try. In fact, getting it right on the first try isn’t the point at all. The point is to put something out into the world and then use it to keep learning, keep asking, and keep testing. When human-centered designers get it right, it’s because they got it wrong first.” – Tim Brown
In Kreatiklan, we valued deep conversation. We developed unique approach balancing a human perspective with deep strategic thinking and enables us to create possibilities to help our clients succeed. We aim to be an extension of your team that allows us to always be thinking about you and to be continuously making developments.
Consider yourself to get website and mobile apps services by contacting us at info@kreatiklan.com or simply hit (+62) 87-780-561-569
