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Refers to the process through which a company finds, qualifies, and sells its products to buyers. At the beginning, many potential prospects were detected, but only a small number made purchases like a funnel that narrowed downwards. The things that influence it generally come from the buyer persona and the type of product or service offered.

When customers meet your brand for the first time, you need a lot of time and effort to convince them why they should make a purchase with your brand. Therefore, before building a sales channel, it is important to have a vision in the business, build a marketing strategy, and determine the target buyers for the development of your business. There are several stages in the Sales Funnel :

Sales Funnel Stages : #1 Awareness

In the Awareness stage, you are making prospects aware of your company, products, and brand. This is the introductory phase where they are learning who you are, what you do, and how you are unique. The stage where consumers are aware of what goods they want or order. either because he saw an ads or something that made him feel the need.

Sales Funnel Stages : #2 Discovery

In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.

Sales Funnel Stages : #3 Evaluation

At this stage, after seeing the advertisement/prospect the customer will realize that he has found a solution to his problem.They will discard options that they find less attractive with certain considerations, such as price, offer, and quality.They do research, compare products, and think about their options.

Sales Funnel Stages : #4 Intent

In the Intent stage, your prospect has made a decision to buy from you, but the deal hasn't closed yet. Here, you are negotiating terms or finalizing your proposal. Objections around price and other key terms usually surface here.

Sales Funnel Stages : #5 Purchase

At this stage, the deal is closed and your prospect is now your new customer. This is the honeymoon phase and presents the best opportunity to ask for referrals.

Sales Funnel Stages : #6 Loyalty

If your product or service is delivered over time, you can create a strategy to continue to build relationships with your new customers so that they will keep you in mind and buy from you in the future.

The essence of this funneling process is the initial journey from how customers who initially do not know the brand at all then recognize, consider, make purchases, to evaluate products and become loyal customers.

Kreatiklan's team can guide you to the right steps in your branding activities to achieve the results you want with your customers. Consider yourself to get the right branding strategy by contacting us info@kreatiklan.com or simply hit (+62) 87-780-561-569.