BLOGS & THOUGHTS

Maybe you will realize most of small to medium business runs without having a well designed visual identity, which is a simpler form, a logo. While we asked why not design a logo on the company or its product, that business owner will often say, they don’t have much time and efforts to think about something that has no such importance.

It is sad for someone that has a business mindset think otherwise – because for us, compared to bigger business or enterprise, smaller business are more required to have a visual identity, in the most simple way, a logo. We will explain the reason below:

1. Representation
   A logo has the same role as the owner or employees in the company, which is to provide assistance in introducing the business to the public. In the commercial context, company/product logo has a similar role to promote enterprise and business, unlike business owners/employees.

2. Recognition
   For a small business, the logo has the same impacts with the brand. Commercial companies have a brand that immediately recognized by the public to customers, creditors, lenders, bankers, and other business people. A successful small to medium business requires a well-designed logo that has an impact; Conversely, in order to be successful, a small and medium business requires the recognition gained from a well-designed company logo.

3. Identity
   A logo for small and medium enterprises is like an identity card or passport in a nutshell. Someone from the company only have to show the logo and will somehow going from places to another. In addition, the logo will always live as the business mind & soul, and can not be separated from it including their employees. Therefore we have to think carefully when designing a company logo.

4. Company Image
   No doubt, a logo of some business will project an image of a business to external shareholders with much more effective impacts than another kind of promotion, including advertising. It is true that you need a sales and promotion efforts to steal the attention of potential customers and clients. However, once you reach that milestone and successfully get their attention, you also need to have a well-designed logo to keep them with you.

5. Communication
   A logo is not just a symbol, shapes, lines or letters, but it is deeper than that. A logo is a small part of your business policy. It communicates the vision and mission of the company; policy on how the company doing their business, and up to a commitment to uphold the principles of business ethics. In addition, the logo also conveys the company’s strategy and direction to all stakeholders.

6. Uniqueness
   Each logo is unique. Yes, it’s true, but there is something more than uniqueness if we talk about that importance in a small business context. A small business with a company logo designed with to stand out amongst another competitor with more or less the same scale. In addition, it will be able to automatically give direction to strengthen its business to the more established state.

7. Invites Reaction
   You may be wondering, what kind of reaction we expected by the logo? After all, we see hundreds or even thousands of company logos on a daily basis. So what’s the fuss about the reaction caused by a logo for a small business? Don’t get me wrong. For a small business, a logo can build emotions of attachment, respect, positive feelings, and some rational thinking that finally invite audiences to say: “It looks like we have to try this product offered by this brand”.

8. Memorability
   Most of the company’s logo can be aged longer than the designer and/or the founder. In the context of small businesses it is very important since it is a small business, there is always the possibility for the change of ownership or even goes bankrupt. But with a good logo design, the company will still be recognizable in the society, although the founders have passed on for generations.

So, still think that your small company does not require to own a logo?

You can contact us for design solutions for your company/brand/business with a simple step and competitive pricing with kreatiklan.com. Kreatiklan has been around assisting global clients through their professionalism and creative skills in design and technology.

Cheers!

Contact:
Indra Widijanta | Creative Project Lead
Kreatiklan Creative Design & Digital Agency
+62 87-780-561-569