BLOGS & THOUGHTS

Talking about the importance of logo design for a company is endless since the logo itself is the main point on how client perceive a company or product. Logo design establishes an image that will continue to stick to its brand. Unique and good logo design will create an exciting and memorable experience will benefit the company or the product it carries. It is important to choose the logo design that fits the image of the company you want to build. The identity of a company should be created carefully and somehow it must fits to the logo. To make it short, logo design is the first impression a customer will get about the business you are running.

Even you have a brilliant and clear idea about the image of your company, you need a highly qualified graphic designers and have the right skill set to create a logo design that will become your company identity.

But of course, it is necessary to communicate the idea very carefully, therefore, the graphic designers can transform the idea into the appropriate logo design you always wanted. You can help your graphic designer by telling them clear information about your company, products/services you offer, the vision of your company or maybe the strengths of your company compared to other competitors. By discovering each unique elements of your company, this will make it easier to facilitate graphic designer task in creating your corporate identity in a logo.

Famous Logos

It must be taken into a note, however, that your logo is the image of a company and must be chosen wisely to represent your company as a whole. Take an example of your daily routines by strolling down the busy street looking at big signage ads of a pretty lady model, smiling while holding a shiny glittering phone in their hand, and it has a company name in the bottom right. What is the first thing that you see, the lady or the text on the bottom right? Of course, you will notice the woman with their phone and you might unnoticed the company name at bottom right.

What must be emphasized here is that the images create a more powerful impact more than a text. People rarely remember the names, but they usually able to remember the good image or logo of the company. Logo able to create an impression in one people’s mind and therefore create an easier process of branding awareness. Big companies such as Apple, Coca-Cola, and McDonald have a very strong logo and branding design that is well strongly connected to their company.

Most people will remember the logo because of its unique shape, attractive and implied some meaning. Take an example of companies producing a different variety of products shampoo. For consumers, it would be difficult to remember every product they see, but supported by the unique product design and supported by an interesting, eye catchy and memorable logo, it will make the product easily remembered by consumers.

In addition about company representation, logo is also aiming to differentiate between a product to another. The owner of the company must be carefully select a good logo design that is attractive, readable, meaningful and memorable. This will be related to the choice of colors, fonts and form composition of the logo. They have to consider the logo proportion, as most of the corporate logo looks very attractive, but it was not easy to read or viewed.

Therefore when the product marketed, the consumer pretty much forgot what is the name of the product and how the logo looked like. Do not let these aesthetic aspect make your product actually overlooked by consumers. Probably your customer will buy this product for the first time, but since they forgot the logo or brand experience, next time they might buy the products of competitors that have a memorable logo and a better branding experience.

Other than creating an attractive logo, you have to think about how this logo will be easily remembered by consumers. You can do this by considering placing your logo in letterheads, envelopes, brochures, business cards or other marketing gimmicks you are using. Usually, many companies promote their brand and products using marketing tools commonly called a “marketing gimmicks”. You have to make sure that your logo and branding elements will fit and can still be seen clearly in those gimmicks.

In conclusion, a logo is very important for a product or company – and if you are a business owner, you needed to be careful in considering and establishing a logo design to be your corporate identity

You can contact us for design solutions for your company/brand/business with a simple step and competitive pricing with kreatiklan.com. Kreatiklan has been around assisting global clients through their professionalism and creative skills in design and technology.

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