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18 Oct

What are the Benefits of a Brand Jingle? – #KREATALKS


A jingle is a song or short note used in advertising and for other commercial uses, a jingle is a form of sound branding.

People often underestimate the benefits of the jingle, which turns out to be unconscious or not, the jingle will affect someone's interest in the product. On the other hand, not a few people who actually use or promote something or a product if they know how important a jingle is, they will try to make a jingle as creative as possible to attract people's attention.

Talking about a product, of course, one of the main goals is to get the attention of potential consumers for the product. With cheerful, entertaining, and simple music, it will certainly attract people's attention. With effective lyrics, people will be able to remember the message of the product you want to convey. A product that has Jingle will certainly have more value and greater profits compared to other products that do not have Jingle. Let's look at the importance of the product having a jingle.

An Interesting Jingle Stuck in Our Heads

Jingles will create memories from the rhythm of the music. Listeners will easily grasp the meaning of the jingle and will immediately follow the lyrics, rhythm, or beat of the jingle.

Jingle is Timeless

One of the advantages of having a jingle is that it is not limited by time. Jingles that are remembered by the public can last up to 20 years and over. People's memories of a product will definitely focus on the jingle of the product. Without realizing it, people will remember the jingle and its products without having to see the product.

Not All Competitors Have Jingles

One of the advantages of having a jingle for a product is that not all competitors have a jingle for their product. By having a jingle, the product becomes one of the products that is easily remembered by consumers. The consumer's memory will immediately be focused on a particular product.

Jingles are Cost-Effective

The price of making a jingle is very affordable when compared to the cost of promoting a product. Jingles can last for decades what visual product promotion can't. Of course the cost comparison is clearly much different and the cost of making a jingle is cheaper.

Jingle is a Powerful Marketing Tool

Jingle is a branding technique in the form of audio from a product. By making a jingle, a product will have a better appeal than other products. Choosing the right jingle will add to the strength of the product brand you want to convey. By using a jingle, the message conveyed will be captured consciously and unconsciously. At first glance, anyone who listens to the jingle will immediately be attracted to a particular product. This makes the jingle a powerful marketing tool.

Jingle can indeed make it easier for people to remember a brand. Although it may not have a big impact on sales, when the audience remembers a jingle, the product that remains in their memory will be an option when the desire to buy a new product comes.

Kreatiklan's team can guide you to the right steps in your branding activities to achieve the results you want with your customers. Consider yourself to get the right branding strategy by contacting us info@kreatiklan.com or simply hit (+62) 87-780-561-569.