BLOGS & THOUGHTS

In this digital era, Data storytelling is a skill that must be possessed by workers. Some companies are now starting to look for human resources who have data capabilities to filter and process the data they get.

What is Data Storytelling

So, data-storytelling is the process of building a story that is easy to understand and succeeds in convincing the audience that there is value in an action plan that can be done. Simply put, data storytelling has the same principle when students present their thesis in front of the assessor lecturer. Students must assure them that the data you provide is correct and valuable.

“Data storytelling couples data visualization with compelling narratives that help audiences better comprehend and take action based on data analysis. While effective data visualization helps people grasp and remember key takeaways, data story telling is essential for helping them understand why those takeaways matter”
Lydia Hooper - Data Visualization Expert and Information Design Writer.

Storytelling is man's best weapon to spread and shape culture as we know it today. Narrative and comprehensive presentation of data can be easily understood by all levels of society.In order to be digested by all audiences, storytellers need to incorporate certain areas of expertise. In this case, data storytelling will require three skills from data storytellers. Here's the explanation :

Data Science

Knowledge of data science is the first aspect required by data storytellers. This is because before displaying the data results, you have to "translate" the words and filter them to get the best conclusions.

Visualization

The next aspect of data storytelling is visualization. A data scientist has good skills when it comes to data collection and delivery. However, the opposite is when a data scientist is asked to convey an understanding of the real opportunities hidden in a data pool.

Narrative

The narrative that is made should not be careless, the narrative must use language in a format that is easily accepted by the audience but still informative, this will provide a complete understanding of the new information.

Why Data Storytelling is Essential?
There are many methods to communicate data insights, although since storytelling is an intrinsic human characteristic it allows you to blend the data-driven economy with visual and written communication. Data storytelling is one of the best ways to provide an intuitive understanding of your campaign results. By combining data, visualization and narrative, you can tell a compelling story that anyone can understand and will truly remember.

It’s a powerful competitor analysis model

Data storytelling is perfect for PR, and when done right, it can give your brand recognition over your competitors. In short, companies can enhance the value of their products or services to their target audience with a data storytelling culture.

Boosts Communication & Engagement

Building effective client communication goes beyond compiling as much information into a presentation, you also want to use data storytelling to convey results in an intelligible way and demonstrate the value of your services.

It creates a visual appeal

Combining elements of data, information, knowledge, and insights into a visual format can be incredibly valuable in client reporting.

Storytelling is Key to Data Science

In the context of data science, after collecting, cleaning, and analyzing data, the next step is to relay context using a compelling narrative and visuals that help them grasp the significance of the data.

When you tailor storytelling to data to fit your target audience, it makes your data more relevant and impactful. A good data story will give your audience insight that convinces them to take action.

Kreatiklan's team can guide you to the right steps in your branding activities to achieve the results you want with your customers. Consider yourself to get the right branding strategy by contacting us info@kreatiklan.com or simply hit (+62) 87-780-561-569.