BLOGS & THOUGHTS

The current product is not only seen from the benefits or functions offered by the product, but aesthetics also has a major influence on consumer decisions to buy a product. However, now business people are starting to pay attention to product design to attract more consumers.

What is Product Design?

Based on the meaning of the word, product design consists of two words, namely design and product. In the Big Indonesian Dictionary (KBBI), design is a form or design framework. While products are goods or services that are made and added use or value later in the production process to become the final result of the production process.

In essence, product design is a combination of functional and aesthetic elements so that the product can be useful & able to attract consumers to buy it. Product design is the process of imagining, creating and manufacturing a product that can solve a user's problem or meet a need in a particular market.

Product design is one element of advancing the industry so that the results of the product industry can be accepted by the public, because the products they get have good quality, affordable prices, attractive designs, get guarantees and so on (Prastywibowo, 1999). : 5).

The product design design considers several things such as aesthetics, functionality & ergonomics. The interaction between the consumer and the product is believed to have an emotional impact, which will bind the product and the consumer more closely if the product. If the product cannot meet the aspects of consumer needs, the product will affect consumer purchasing decisions.

Ulrich & Eppinger (2008: 190) quoting from Drefyus (1967) explains that there are 5 important goals in the product design process, namely:

• Utilities : The product used must be safe and easy to use.
• Appearance : The appearance of the product must be unique and beautiful in order to be an attractive product.
• Easy to Maintain : The design of the product is not only limited to its use, it must also be designed to be easy to maintain and repair.
• Low Cost : Products that are designed must be manufactured at a low cost in order to be competitive.
• Communication : Product design must be able to communicate the philosophy and mission of the company or designer to the customer

With the above understanding, it turns out that there are several product design functions for a brand, see the explanation below:

• Improving Company Image
  Design allows companies to improve the image of the company, the service and the company itself. In this way the company can make a difference in the market and build communications that are more in line with its target consumers.
• Creating More Value
  Products that have an attractive design will have a higher value than similar products with the same functions and benefits. That's why design must be considered in the development of a good product.
• Increase Competitiveness
  Design becomes an advantage and source of distinctiveness in the market because of the need to stand out from similar products from other companies in the market. Products with good design can stay competitive and compete with other products and help with communication strategies. Design helps to achieve the desired success.
• Encouraging Innovation and Differentiation
  Innovation and differentiation are strategically useful in product concepts. Currently, competition is global in every industrial sector. Companies must consider whether the launched product has different characteristics from the others. To compete, companies must also become more innovative.
• Increase Income
  The influence of product design on purchasing decisions is very high. Companies must consider how consumers will use the resulting product or service. Design that stands out contributes to building trust. Therefore, consumers are reluctant to switch to using other products. So, the company's profit remains stable and continues to increase.

Product designs are constantly changing and evolving from time to time. Each type of product certainly uses a different product design that provides certain details according to the packaged product. Make sure the design is attractive, eye catching with popular colors, and functional.

Kreatiklan's team can guide you to the right steps in your branding activities to achieve the results you want with your customers. Consider yourself to get the right branding strategy by contacting us info@kreatiklan.com or simply hit (+62) 87-780-561-569.