THE BRIEF

Develop visual brand identity for SkyMall

Marketing unique products ranging from cutting-edge to kitschy, the iconic SkyMall publication pioneered the creation of in-flight retailing. SkyMall distributed over 20 million airline seatback copies, reaching an audience of more than 650 million — approximately 88% of all domestic-flight passengers. At its height, its combined catalog and web sales generated approximately $80 million in revenue annually.

CHALLENGES

Following its bankruptcy in early 2015, Skymall has been struggling to boost sales caused by negatively branded as an in-flight store selling unique and weird stuffs people don’t want to buy. However we see an opportunity in the case of rebranding the whole Skymall brand, in terms of visual identity, unique value proposition and cross selling platform. CAM and Kreatiklan ran analysis and develop market as well as visual branding identity solutions to develop strategic marketing plan for 2016 onward.

CHALLENGES

Following its bankruptcy in early 2015, Skymall has been struggling to boost sales caused by negatively branded as an in-flight store selling unique and weird stuffs people don’t want to buy. However we see an opportunity in the case of rebranding the whole Skymall brand, in terms of visual identity, unique value proposition and cross selling platform. CAM and Kreatiklan ran analysis and develop market as well as visual branding identity solutions to develop strategic marketing plan for 2016 onward.