THE BRIEF

Westpac is Australia’s oldest bank and company, one of four major banking organisations in Australia and one of the largest banks in New Zealand. They provide a broad range of banking and financial services in these markets, including consumer, business and institutional banking and wealth management services.

The main goal of this project was to rebuild existing design to make it more modern and eyecatching, especially for homepage. We also assigned to design a new section for online learning. In this section was designed to help you become more tech savvy and keep up-to-date on recent digital trends. It’s accessible from anywhere, by anyone, from any device

CHALLENGES

Following its bankruptcy in early 2015, Skymall has been struggling to boost sales caused by negatively branded as an in-flight store selling unique and weird stuffs people don’t want to buy. However we see an opportunity in the case of rebranding the whole Skymall brand, in terms of visual identity, unique value proposition and cross selling platform. CAM and Kreatiklan ran analysis and develop market as well as visual branding identity solutions to develop strategic marketing plan for 2016 onward.

CHALLENGES

Following its bankruptcy in early 2015, Skymall has been struggling to boost sales caused by negatively branded as an in-flight store selling unique and weird stuffs people don’t want to buy. However we see an opportunity in the case of rebranding the whole Skymall brand, in terms of visual identity, unique value proposition and cross selling platform. CAM and Kreatiklan ran analysis and develop market as well as visual branding identity solutions to develop strategic marketing plan for 2016 onward.