Have you ever seen I NY t-shirt or its merchandise? Or, if you are Indonesian, have you seen a sticker of Enjoy Jakarta? Well, if you do, then what you saw is actually a part of a city branding. City branding is a part of marketing technique to create and promote the unique identity of […]
Green Branding : Pros & Cons
Over the past 50 years, the average global temperature has increased at the fastest rate in modern history. Global warming occurs when carbon dioxide (CO2) and other air pollutants and greenhouse gases stumbled in the atmosphere and absorb sunlight, solar radiation and bounced back to the earth’s surface. This radiation normally should escape into vast […]
Color is no doubt the most powerful aspect from a branding, as it directly affects our emotions and how we perceive a brand. However, despite the negative effects some colors generate towards specific types of brands, these brands managed to be successful anyways. Here are 8 of the most successful brands with their colors according […]