Customer experience has been acknowledged as an important factor affecting positive customer behaviors such as loyalty and recommendation. Especially in the age of digital communication, it’s crucial to have a foundation for viewing your business from the customer’s perspective, in order to develop effective and modern communication strategies. It is important to remember that each […]
A decade ago, spreading the news of a good branding sticks on the talks. The good and bad lies on people’s experience and how the others shape the rumor into their own perception towards the brand. Social media makes a brand building an exciting challenge. The free method of using social media as a part […]
Competition is inevitable which also connect to larger opportunity. A study says that many companies which launched in crowded market also had higher odds than others. In this fast-paced trend, branding is needed as a marketing practices which involves companies name, logo and design to identify the product and services from others. Branding is important […]